Communications and Engagement Manager

POSITION OVERVIEW:

The Communications and Engagement Manager at Harrison Associates plays a pivotal role in shaping the company's public image and communication strategies as well as shaping internal community spirit. This individual is responsible for developing and implementing marketing and communication plans that effectively promote the company's catastrophic case management and expert witness services to potential clients, stakeholders, and the broader community. The role is placed within the clinical team and is aimed at supporting the internal community as well as building external communication. 

This position is based in Chorley on a hybrid basis. 

KEY RESPONSIBILITIES:

• Strategic Planning & Brand Management: Develop and execute comprehensive marketing and communications strategies that align with the company's goals, enhance its market position, and increase awareness of its services in catastrophic case management and expert witness services. Oversee the company's brand identity, ensuring consistent messaging and visual branding across all communication channels, including digital, print, and social media. Coordinate company nominations to secure awards and industry recognition.
• Content Creation: Produce engaging and informative content for various platforms such as the company website, social media, newsletters, and press releases to engage different audiences effectively. Utilise the news and industry events to generate note-worthy content to engage solicitors. Generate note-worthy internal news to involve the associates and create an internal community spirit. Develop and manage digital marketing campaigns, including email marketing and social media to drive engagement and leads with solicitors.
• Internal Communications & Stakeholder Engagement: Ensure effective internal communications strategies are in place to keep associates informed and engaged with the company's vision, updates, and achievements. Create community spirit via consistent communication channels and updates utilising digital channels. Coordinate internal events, study/clinic days, conferences, and CPD events to raise engagement and retention of associates. Communicate with various stakeholders, including clients, associates, and community organizations (third-party providers), to build and maintain positive relationships. Ensure consistent CPD programme in association with the clinical team and external providers. Engage with the membership organisations to identify events worth attending for CM, EW and Care Management.
• Maintain and improve the company’s communication channels: this includes the intranet for CM, EW and Care Management; maintenance of the training platform and development of new modules; and building up the case study depository.
• Performance Analysis: Monitor and analyse the effectiveness of marketing and communication strategies, adjusting plans as necessary to improve outcomes.
• To undertake any other relevant duties as requested by the Clinical Services Director

THE MAIN AREAS OF FOCUS:

Internal:

• New associates - Spotlight content, email marketing promotion/social media promotion where appropriate. CPD engagement, community engagement, conference attendance.
• Existing associates – “fear of missing out” CPD engagement, conference attendance, existing case studies
• Work closely with the clinical team to generate content to spark discussions on media channels.
• Training platform maintenance and further development
• Regional community engagement

External:

• Company nominations
• Events Attendance and promotion
• Collaboration with Solicitors on note-worthy content as well as regional office visits.
• Generating case studies in collaboration with solicitors on settled cases.
• Customer visits where appropriate

PERSON PROFILE

Education/Qualifications

• Bachelor’s Degree or Higher

EXPERIENCE, SPECIALIST KNOWLEDGE AND SKILLS

• Knowledge and hands-on experience in developing customer relationships
• Strong organisational skills and experience in events organisation (face-to-face and remote)
• Budget management
• Confidence to liaise with key stakeholders
• Experience with Databases and CRM experience of social media management and print marketing experience in developing and writing content

PERSONAL ATTRIBUTES

• Excellent interpersonal and presentation skills, both verbally and in writing
• Diplomatic but assertive; good communication and negotiation skills
• Creative problem-solving and lateral thinking; innovative
• Excellent leadership skills and can-do attitude

BENEFITS

• 30 days’ holiday + bank holidays (for full-time hours) from day one.
• 3% pension contribution by employer
• Company sick pay (after completion of probation)
• Employee Assistance Programme that includes Death in Service (Life Insurance - 4 times your salary whilst working for Harrison Associates)
• Private Medical Insurance (after 12 months)
• Provision of company mobile, laptop and related equipment
• Regular peer group days

KPI

1. Brand Visibility and Recognition:

• Increase in brand awareness measured through surveys and social media analytics.
• Number of awards and recognitions secured by the company.

2. Content Engagement:

• Growth in engagement rates (likes, shares, comments) on social media platforms.
• Generate Case studies, and blogs for the website to promote on social media platforms
• Email campaign open and click-through rates.

3. Internal Communication and Engagement:

• Generate and oversee internal CPD programme for 12 months period
• Generate monthly newsletter distribution to drive engagement
• Generate case studies to share with the internal audience
• In collaboration with Clinical Team host clinical engagement sessions, case clinics

4. Stakeholder Engagement:

• Generate successful collaborations with solicitors and other stakeholders.
• Increase in solicitor engagement and content collaboration.

5. Community and Industry Engagement:

• Number of company nominations and industry recognitions.
• Attendance and impact at external events, including conferences and seminars.
• Number of case studies developed in collaboration with solicitors on settled cases.

6. Innovation and Creative Solutions:

• Number of new initiatives or projects launched to enhance communication and engagement.
• Feedback on the creativity and effectiveness of marketing and communication strategies.
• Success in implementing innovative solutions to communication challenges.